"Focus on What Matters"
Commercial cattlemen at heart, we focus on the same maternal traits that make our customers money. Our breeding philosophy is based on a program, not individuals. Phenotypically, we select for moderate framed, easy fleshing individuals with a lot of natural thickness. We have very high expectations of our cows and ask a lot of them. Our cows calve unassisted in large pastures, raise a calf and maintain their breeding status in the herd all with minimal inputs. Because of this, we put extra focus on Calving Ease, Maintenance Energy, and Stayability EPD’s without sacrificing the carcass qualities that so many cattlemen need in today’s grid based markets. To make money with a commercial cow herd, maternal traits are three times more important than terminal traits.
We strive to provide our customers with as much data as possible because this produces the most accurately described genetics possible. We diligently record birth weight, weaning weight, yearling weight, and ultra sound data on every animal we sell. Additionally, data is collected on all our cows at weaning time including, weight, body condition score and feet and udder evaluation. Our contemporary groups stay intact until yearling weights are taken in order to accurately describe our yearling weight and ultra sound data. Most of our EPD’s are now enhanced with Genetic testing. None of this is easy, but it is all done to give our customers confidence. We want to make sure that when you invest in Mushrush Ranches genetics, you know exactly what you are going to get.